Brand Style Guide
Product Photos
Logos
Click the Logos Below to Download Each:
Primary Logo
Our primary logo represents the core identity of House Exotics. It should be used in all major brand communications and materials to ensure consistency and brand recognition. Always use the provided high-resolution files to maintain the quality and integrity of the logo.
Black and White Logo
The black and white version of our logo is designed for use in monochrome contexts, such as on single-color prints or where color printing is not available. This version maintains the logo's clarity and impact without relying on color.
Incorrect Logo Usage
Do not alter, distort, or misuse the logo in any way. This includes adding effects, changing colors, stretching, or compressing the logo. Any modifications can dilute the brand's identity and compromise its professional appearance. Always seek approval before making any changes to the logo.
Example of Incorrect Usage: The image above shows an example of improper usage, where the logo color has been altered. This type of modification is not permitted. For any custom logo needs, please contact us for approval and the appropriate files.
Color Palette
Click the Colors Below to Copy Each:
Green "House"
Purple "Exotics"
Black (Border)
Red
Orange
Light Blue
Blue
Dark Blue
Our color palette defines the visual identity of House Exotics. These colors should be used consistently across all brand materials to ensure a cohesive look and feel. Most text around our logo should be black or white to maintain readability and contrast. Do not cover our logo with text to preserve its visibility and integrity.
Typography
We Use Three Different Font Types:
Lobster One
The Lobster One font is used exclusively for our logo. This unique font helps establish our brand identity. Use this font only when recreating the logo or in materials where the logo is prominently featured.
Lobster Two
Lobster Two is our primary header font. It’s used for main headings to capture attention and convey our brand’s character. Use this font for all primary headings in marketing materials, websites, and other communications.
Lora
Lora is designated for subheadings. This font provides a strong, clear distinction for sub-sections within documents and materials. Use Lora Bold for all subheadings to ensure consistency and readability. Use Lora Regular for paragraphs, descriptions, and other main text areas.